Jeans were born in the USA. However, denim grew up in Japan. Shuji Tsunemi indigo-dyed American cotton for the very first time: In 1947, he invented the genuine Japanese denim, ring spun on a wide selvedge, either raw or stonewashed, always till today, truly EDWIN.
In 1951, Shuji Tsunemi released his first pair of denim jeans. By 1963, EDWIN’s state-of-the-art product line and dying techniques hallmarked denim wear made in Japan: Woven on narrow shuttle looms, their selvedge denim is extremely persistent: seems won’t fray, fibres won’t twist or frizz. For one pair of jeans artisans at EDWIN pass up to 13 different kinds of yarn through specially developed sewing machines. And each pair receives its distinct serial number right after the denim has been dyed with all-natural Japanese indigo pigments.
Before denim came to Japan, jeans were lacking their distinct indigo dyes and sophisticated cuts. Building EDWIN, Shuji Tsunemi fashioned today’s real denim wear: jeans and basic apparel that adds smart onto casual.