From cotton seed to solid denim fabric, every Nudie Jeans is made in a fair way. Fibres sourced from 100% certified organic sustainable suppliers meet their very own Eco-Cycle: break-in, repair, re-use, recycle.
New Nudie Jeans want to experience stories, shape their character. That's a matter of time. Thus any Nudie Jeans should be worn at least 6 months before they hit laundry for the first time. The denim is made in the traditional way: woven through complex techniques preventing the fibres from damage, dyed with strong, yet OEKO-TEX-Standard 100 certified indigo pigments. Since 2006, the Swedish brand sets new standards on safe, fair, ethically and ecologically friendly production methods.