Friday 8th June 2012
3x1 >>> New handmade denim for women & men in the 14 oz. brand portfolio
In May 2011 denim connoisseur and entrepreneur Scott Morrison launched 3x1, the latest venture born out of his comprehensive knowledge and design experience. The name derives from denim’s standard weaving construction, the 3x1 right hand twill (RHT). The ‘3’ in 3x1 also represents Morrison’s third founding of a jeans brand.
Morrison now delivers a manufacturing and retail environment that captures a one-of-a-kind experience even for the most discerning customer. Based in New York City, 3x1 is both a flagship store and factory space, with a complete jean manufacturing faciity at its center. 3x1 offers an unprecedented vantage point to experience every nuance of creating exceptional denim. “People love to learn how things are made; there’s always something magical about seeing the process itself. And perhaps it’s a sign of the times, but the thought that most resonates with me today is one of value, uniqueness and transparency”, says Scott Morrison.
3x1 is located in Manhattan‘s Soho District at 15 Mercer Street, where the 3x1 atelier provides an unprecedented vantage point to experience every nuance of creating exceptional jeans. From the personal touch of their tailors to their pattern makers and sewers working behind glass a pair of 3x1 jeans is brought to life in complete transparency.
With more than one hundred different denims and chambray fabrics on hand, there’s simply with nothing like 3x1 in the world. They carry the finest denims in the world. Rare, hard to find, and one of a kind qualities, from mills like Collect, Dova, Kuroki and Denim Area to name just a few - many of them exclusively.
They make a pair of jeans the way a master tailor creates a bespoke suit, by hand. They’ve made it their mission to reinforce the value of time spent doing high quality work, which is why each sewer focuses on only one pair of jeans at a time, ensuring the highest level of attention to every detail, and complete ownership of the process from start to finish. There is as much individuality, handwork, and pride in a pair of 3x1 jeans as there is in any handmade object you would find from the finest luxury brands in the world.SELVEDGE DENIM Originally called ‘self-edge’, the selvedge refers to the narrow tightly woven band on either edge of the denim fabric, parallel to the warp. A selvedge end prevents the edge of the denim from unraveling. Old 28 to 31 inch shuttle looms produce denim where selvedges are closed, whereas on larger modern weaving machines, the weft yarn is cut on every pick, creating what is called ‘Fringe’ selvedge.
MENS M1 Standard Straight >>> 329,90 Euro Japanese 12 oz green caste selvedge raw denim from Kurabo or Japanese 13 oz red caste selvedge raw denim from KuraboM1 Standard Straight >>> 369,90 Euro Japanese 12 oz green caste selvedge denim from Kurabo with ‘Wet x 2’ wash treatment. M2 Military Chino – Classic Fit >>> 369,90 Euro Japanese 10 oz selvedge twill from Kuroki, enzyme and stone wash to achieve its soft comfortable feel. Available in Navy, Khaki or Olive M3 Fitted Straight – ‘Slim Straight Leg’ >>> 329,90 Euro Japanese 12 oz green caste selvedge raw denim from Kurabo or Japanese 13 oz red caste selvedge raw denim from Kurabo M3 Fitted Straight – ‘Slim Straight Leg’ >>> 369,90 Euro Japanese 12 oz green caste selvedge denim from Kurabo with ‘Wet x 2’ wash treatment. SE Tapered Fit – Special Edition for 14 oz. >>> 329,90 Euro Japanese 12 oz green caste selvedge raw denim from Kurabo or Japanese 13 oz red caste selvedge raw denim from Kurabo WOMENS The waist band of all women’s jeans are cut in two pieces and sewn in a contour, so they lay nicely on the hip, and help eliminate gapping in the seat. Each belt loop is sewn inside out (in small 5” sections) and then reversed using a croche needle. The result is a ‘stitchless belt loop which is then hand-set into the waist band of every pair and reinforced with a bartack. Following more traditional European garment construction standards, the classic “J-stitch” is reversed for the women’s jeans.
W1 Low Rise - Channel Seam >>> 229,90 Euro stretch denim with a channel seam on the inside of the leg, which has a slimming effect on the front leg, thanks to its smaller front leg panel. ’Wet x 2’ wash, looks like worn for 1-2 years. Note the mid-blue color and slight 3D whiskering.W1 Low Rise - Skinny >>> 229,90 Euro black over-dyed stretch denim with softer hand feel and warmer black color.
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Please don't hesitate to contact us with individual requests or if you have any questions regarding availability or sizes. firstname.lastname@example.org +49 (0)30 280 40 514 Mon. – Sat., 11 a.m. – 08 p.m.
Delivery via UPS. Shipping only within the European Union.