Amsterdam’s Denham the Jeanmaker has opened the brand’s first stand-alone shop in Germany located in the heart of Berlin Mitte in collaboration with The Blue Yard curated by Karl-Heinz Müller. The new 125 sqm location is home to Denham’s full range premium 5-pocket denim as well as the label’s seasonal ready-to-wear collections. The creation of a permanent Denham brand environment in the city’s famous Mitte district, follows on the heels of previous successful pop-up presentations in Berlin created in collaboration with Karl-Heinz Müller. The new Denham store serves as an anchor within the new Blue Yard shopping and café area and is the second store of The Blue Yard. Service Co. & Quick Wash As a special feature of the new location Denham is extending its signature on-site sewing repair concept; The Denham Service Co. with an additional jean washing program entitled the Denham Quick Wash. Inspired by hand-washing services already pioneered in Denham’s Amsterdam and Tokyo locations, this feature adds to the soul and culture of the Blue Yard and provide consumers with a unique added value. To celebrate this purist’s denim maintenance story within the shop environment, Denham’s signature retail fixtures and fittings, famous for their blend of clean modernism with rich vintage elements, is further accented by a gallery of galvanized denim tub-shrine displays used to present key models and washes from the Denham 5-pocket range.
THE TRUTH IS IN THE DETAILS
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Denham Store | Berlin Münzstraße 21 10178 Berlin | Germany
Phone: +49 (0)30 400 44 281 E-mail: Berlinstore@denhamthejeanmaker.com
Opening Hours, Mo-Sa: 11 am - 8 pm