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THE WOOLRICH JOHN RICH & BROS AGED TO PERFECTION CAPSULE >>> Global sales launch at 14 oz. Berlin

The new Woolrich John Rich & Bros special edition project is presented as a worldwide exclusive at 14 oz. Berlin during Bread & Butter Berlin. Woolrich John Rich & Bros presents the new capsule project  “Aged to Perfection”.  The Limited Edition project is based on a new way of thinking about the product, starting from the Woolrich icon, the classic Made in North America (USA & CANADA) Woolrich Arctic Parka. Products are ‘new’ for a very brief moment when they are first removed from the packaging, but spend the great majority of their useful lives as ‘used’ products in the process of decay. Woolrich is thinking of a future when products are also designed not for the brief moment when they are new, but for when they have been AGED to PERFECTION. Woolrich believes in continuously searching for better ways of doing things, without ever losing sight of the value of history and respect for tradition, and love for details and for quality. Each parka of the Aged to perfection capsule has been  hand-sprayed, hand-stitched and washed to reach the “Aged to perfection” effect, used and vintage, but maintaining a contemporary twist . Hand-made stitching combine authenticity with toughness, for a contemporary edge.  The embroidered hand-stitched US Flag highlights the link between the Woolrich history and the US garment history. The Woolrich  Aged to perfection capsule is presented as a worldwide global exclusive preview  in both the 14 oz. stores in Berlin during BREAD & BUTTER with a special installation.  The Aged to Perfection capsule will be available for Fall/Winter 2013 in the best stores worldwide.   14 oz. presents the colour options blue, beige and army for 849,90 Euro. Be part of the worldwide exclusive sales launch @ 14 oz. Berlin. 
Beginning July, 3nd 2013 11 a.m. in both 14 oz. Berlin stores. [one_half first] 14 oz. store Berlin Haus Cumberland   Kurfürstendamm 193-194 10707 Berlin | Germany   Tel.: +49 (0)30 889 21 814 store@14oz-berlin.com   Opening hours Mon–Sat from 10 a.m. to 7 p.m.   [/one_half] [one_half]   14 oz. store Berlin Mitte   Neue Schönhauser Str. 13 10178 Berlin | Germany   Tel.: +49 (0)30 280 40 514 store@14oz-berlin.com   Opening hours Mon–Sat from 11 a.m. to 8 p.m.   [/one_half]   [widget widget_name="avia_newsbox" widget_class_name="newsbox" title="Latest Posts" count="3" excerpt="show title only"]